Celebrate Spring and Earth Day all month long with “Yes to Trees”!

Aditi Raychoudhury. Yes on Trees (for Vote the Environment Campaign for Patagonia). 2014. Adobe Illustrator.
Aditi Raychoudhury. Yes on Trees (for Vote the Environment Campaign for Patagonia). 2014. Adobe Illustrator.

 

Support the environment while adding some fresh art to your home by purchasing this poster* I made for “Vote the Environment“- a campaign sponsored by Patagonia, the Creative Action Network and the Canary Project.

It fits into a standard 12″ x 12″ or 16″ x 16″ frame, and can be purchased for as low as 22$.

So, buy a poster,* spread the word, and, think about the planet when you vote to choose your candidate for the Presidency!

* 30% of profits from sales will go towards supporting the project, 30% to HeadCount, a non-partisan organization that uses the power of music to register voters and promote participation in democracy, and 40% to me.

Happy Birthday to My Partner in Crime

Aditi Raychoudhury. The Fake Gift Certificate. Photoshop. 2002.

Back in the day when I couldn’t even afford to spend 25$ on a birthday present. So I created a fake one that actually was good for nothing.

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Aditi Raychoudhury. Amoeba Mail Envelope. Photoshop. 2002
Aditi Raychoudhury. Amoeba Mail Envelope. Photoshop. 2002.
Aditi Raychoudhury. Gift Certificate Envelope (Outside). Photoshop. 2002
Aditi Raychoudhury. Gift Certificate Envelope (Outside). Photoshop. 2002.
Aditi Raychoudhury. Gift Certificate Envelope (Inside). Photoshop. 2002
Aditi Raychoudhury. Gift Certificate Envelope (Inside). Photoshop. 2002.
Aditi Raychoudhury. Gift Certificate (Front). Photoshop. 2002.
Aditi Raychoudhury. Gift Certificate (Front). Photoshop. 2002.
Aditi Raychoudhury. The Fake Gift Certificate. Photoshop. 2002.
Aditi Raychoudhury. The Fake Gift Certificate. Photoshop. 2002.

“Yes on Trees” Poster for Patagonia’s Vote the Environment Campaign

Aditi Raychoudhury. Yes on Trees (for Vote the Environment Campaign for Patagonia). 2014. Adobe Illustrator.
Aditi Raychoudhury. Yes on Trees (for Vote the Environment Campaign for Patagonia). 2014. Adobe Illustrator.
Aditi Raychoudhury. Yes on Trees (for Vote the Environment Campaign for Patagonia). 2014. Adobe Illustrator.
Aditi Raychoudhury. Yes on Trees (for Vote the Environment Campaign for Patagonia). 2014. Adobe Illustrator.

Last week (Sept. 21, 2014 – Sept., 27, 2014) was a big one for addressing Climate Change –

Sept., 21, 2014: Hundreds of thousands of people took to the streets to draw attention to the greatest threat facing life on earth. It was the biggest climate march in history.

Sept., 23, 2014: Hundreds of leaders and activists participated in the UN Climate Summit at New York to address climate change.

Sept., 25, 2014: President Obama created the largest marine reserve on the planet.

Sept., 22, 2014: Amidst all these encouraging signs of bringing attention to Climate Change, I submitted a design for Patagonia’s Vote the Environment campaign that is being run in conjunction with:
Creative Action Network (a great organization that uses art to highlight and raise funds to support social and environmental justice issues) and
The Canary Project (which, uses art and media to deepen public understanding of the impacts of climate change)

It is available for sale through the C.A.N. website By buying my poster, you will be supporting a great cause.

Simply put, the “Vote the Environment” campaign encourages voting as an empowering action that we can all take to secure the health of our planet and future generations by supporting “candidates who will push hard for clean, renewable energy, restore clean water and air” and “act on behalf of the future and the planet.”

I feel honored to be part of a brand that has always been close to my heart and at the forefront of corporate and environmental responsibility. Patagonia has been making sustainably sourced products that will actually last through years of whatever you put them through. Believe me! My Patagonia fleece (made out of post consumer recycled plastic soda bottles) is still going strong after more than ten years of constant use.

30% of profits from sales will go towards supporting the project, 30% to HeadCount, a non-partisan organization that uses the power of music to register voters and promote participation in democracy, and 40% to the artist.

So, buy a poster, spread the word, and, on Tuesday, November 4, 2014, take the planet into the voting booth!

#Flashback Friday #Creative

Aditi Raychoudhury, Aniruddh Mukerji. Indian Arch Magazine Cover. School of Planning and Architecture, New Delhi. 1994. Paper, Photocopy machine, Glue Stick, Ink.
Aditi Raychoudhury, Aniruddh Mukerji. Indian Arch Magazine Cover.  School of Planning and Architecture, New Delhi. 1994. Paper, Photocopy machine, Glue Stick, Ink.
Aditi Raychoudhury, Aniruddh Mukerji. Indian Arch Magazine Cover. School of Planning and Architecture, New Delhi. 1994. Paper, Photocopy machine, Glue Stick, Ink.

This is one of the many collaborations my husband and I did in the School of Planning and Architecture in New Delhi, India. I thought of this today – as I have a REALLY ANCIENT printer that can’t scan or print anything larger than A4- so I went old school today, while working on this long panoramic (9″x72″ or longer), scanning smaller components, resizing and compositing them in Adobe Illustrator CS5, then printing out the result in small parts,  cutting and pasting them, and redrawing them again. It reminded me of the pre-computer days in college – when used the photocopying machine and glue stick to cutting and paste images in layers and adding hand drawn floor plans and such to create covers and content for magazines.