Black Friday Sale: 30% off Yes on Trees Poster Now Through 12/01

Aditi Raychoudhury. Yes on Trees (for Vote the Environment Campaign for Patagonia). 2014. Adobe Illustrator.

Get yours (or for a friend) today!

Aditi Raychoudhury. Yes on Trees (for Vote the Environment Campaign for Patagonia). 2014. Adobe Illustrator.
Aditi Raychoudhury. Yes on Trees (for Vote the Environment Campaign for Patagonia). 2014. Adobe Illustrator.
Aditi Raychoudhury. Yes on Trees (for Vote the Environment Campaign for Patagonia). 2014. Adobe Illustrator.
Aditi Raychoudhury. Yes on Trees (for Vote the Environment Campaign for Patagonia). 2014. Adobe Illustrator.

“Yes on Trees” Poster for Patagonia’s Vote the Environment Campaign

Aditi Raychoudhury. Yes on Trees (for Vote the Environment Campaign for Patagonia). 2014. Adobe Illustrator.
Aditi Raychoudhury. Yes on Trees (for Vote the Environment Campaign for Patagonia). 2014. Adobe Illustrator.
Aditi Raychoudhury. Yes on Trees (for Vote the Environment Campaign for Patagonia). 2014. Adobe Illustrator.
Aditi Raychoudhury. Yes on Trees (for Vote the Environment Campaign for Patagonia). 2014. Adobe Illustrator.

Last week (Sept. 21, 2014 – Sept., 27, 2014) was a big one for addressing Climate Change –

Sept., 21, 2014: Hundreds of thousands of people took to the streets to draw attention to the greatest threat facing life on earth. It was the biggest climate march in history.

Sept., 23, 2014: Hundreds of leaders and activists participated in the UN Climate Summit at New York to address climate change.

Sept., 25, 2014: President Obama created the largest marine reserve on the planet.

Sept., 22, 2014: Amidst all these encouraging signs of bringing attention to Climate Change, I submitted a design for Patagonia’s Vote the Environment campaign that is being run in conjunction with:
Creative Action Network (a great organization that uses art to highlight and raise funds to support social and environmental justice issues) and
The Canary Project (which, uses art and media to deepen public understanding of the impacts of climate change)

It is available for sale through the C.A.N. website By buying my poster, you will be supporting a great cause.

Simply put, the “Vote the Environment” campaign encourages voting as an empowering action that we can all take to secure the health of our planet and future generations by supporting “candidates who will push hard for clean, renewable energy, restore clean water and air” and “act on behalf of the future and the planet.”

I feel honored to be part of a brand that has always been close to my heart and at the forefront of corporate and environmental responsibility. Patagonia has been making sustainably sourced products that will actually last through years of whatever you put them through. Believe me! My Patagonia fleece (made out of post consumer recycled plastic soda bottles) is still going strong after more than ten years of constant use.

30% of profits from sales will go towards supporting the project, 30% to HeadCount, a non-partisan organization that uses the power of music to register voters and promote participation in democracy, and 40% to the artist.

So, buy a poster, spread the word, and, on Tuesday, November 4, 2014, take the planet into the voting booth!

The Bomb and The General V2.2009

Aditi Raychoudhury. Bushes. 2009. 6" x 4". Adobe Illustrator CS.
Aditi Raychoudhury. Bushes. 2009. 6″ x 4″. Adobe Illustrator CS.

The original ‘The Bomb and the General’ is a delightfully optimistic, anti-war children’s book – written by Umberto Eco (The Name of The Rose), and brilliantly illustrated by Eugenio Carmi. It was published in 1989 –

In Italian: By Gruppo Editoriale Fabbri, Bompiani, Sonzogno, Etas S.p.A.;
and
In English: By Harcourt Brace Jovanovich, Inc.

Inspired by the original story, this version retains some of the original text (italicized), and maintains a similar naïveté to create an anti-war message for children. For adults, its a more complex tale about hegemony and insular faith.

Aditi Raychoudhury. Land of Plenty. Adobe Illustrator CS. 2009.
Aditi Raychoudhury. Land of Plenty (In Green). 2009. 22″ x 11″. Adobe Illustrator CS.

The General of our story enjoys a life of ease and gluttony, till he is compelled to seek God, during a moment of personal crisis. This pivotal encounter awakens in him an unshakable passion for God’s word. But his myopic obsession with the minutiae of God’s message clouds its original intent, and provokes an ominous future. Will his country slumber on through the impending doom or will they arise to reclaim their right in a peaceful world?

Aditi Raychoudhury. Land of Plenty (In Pink). 2008. 17" x 14". Colored Pencils on Tracing Paper.
Aditi Raychoudhury. Land of Plenty (In Pink). 2009. 17″ x 14″. Colored Pencils on Tracing Paper.
Aditi Raychoudhury. Land of Plenty (In Primary Colors). 2009. 17" x 14". Colored Pencils on Tracing Paper.
Aditi Raychoudhury. Land of Plenty (In Primary Colors). 2009. 17″ x 14″. Colored Pencils on Tracing Paper.
Aditi Raychoudhury. Land of Plenty (In Orange). 2009. 17" x 14". Colored Pencils on Tracing Paper.
Aditi Raychoudhury. Land of Plenty (In Orange). 2009. 17″ x 14″. Colored Pencils on Tracing Paper.
Aditi Raychoudhury. Land of Plenty (In Orange). 2009. 17" x 14". Gouache on Paper.
Aditi Raychoudhury. Land of Plenty (In Orange). 2009. 17″ x 14″. Gouache on Paper.

Thank You from Inika

Aditi Raychoudhury. Waiting. 2010. Adobe Illustrator CS5.
Aditi Raychoudhury. Waiting. 2010. Adobe Illustrator CS5.
Aditi Raychoudhury. Waiting (Envelope). 2010. Adobe Illustrator CS5.
Aditi Raychoudhury. Waiting (Envelope). 2010. Adobe Illustrator CS5.

Inika arrived in September, 2010. A BIG thank you to everyone who has been part of that journey.

The Wicked Dragon of Pelmel

Aditi Raychoudhury. Forest Fire. 2009. Adobe Illustrator CS.
Aditi Raychoudhury. Forest Fire. 2009. Adobe Illustrator CS.
Aditi Raychoudhury. Forest Fire. 2009. Adobe Illustrator CS.
Aditi Raychoudhury. Forest Fire. 2009. Adobe Illustrator CS.
Aditi Raychoudhury. Forest Fire. 2009. Adobe Illustrator CS.
Aditi Raychoudhury. Forest Fire. 2009. Adobe Illustrator CS.
Aditi Raychoudhury. Forest Fire. 2009. Adobe Illustrator CS.
Aditi Raychoudhury. Forest Fire. 2009. Adobe Illustrator CS.
Aditi Raychoudhury. Forest Fire. 2009. Adobe Illustrator CS.

Synopsis:

‘The Wicked Dragon of Pelmel’ is a story about the addictive nature of power, and its potential to devastate, or, create. When the dragon accidentally discovers his ability to breathe fire, he uses it to terrorize the little creatures of Pelmel Forest. Alarmed by this sudden occurence, these forest creatures get all riled up to hunt down this horrible monster. When they do, they are in for a big surprise! Not only is the dragon sleeping quietly, but looks anything but the terrible monster they had imagined him to be. So they promptly include him in their circle of friendship. Will this innocuous invitation beget the scorching heat of his breath, or the gentle warmth of friendship?

Aditi Raychoudhury. Wicked Dragon. 2009. Adobe Illustrator CS.
Aditi Raychoudhury. Wicked Dragon. 2009. Adobe Illustrator CS.

There was a wicked dragon
And so wicked was he..
That every night
When all slept tight
He went on a burning spree..
…….
“Whoo hooo, whoo hoooooo,
Has lost his grace utter-ly?
What can I do?
About this hullabaloo –
It wakes my chicks up so early!

Aditi Raychoudhury. Mama Owl. 2009. Adobe Illustrator CS.
Aditi Raychoudhury. Mama Owl. 2009. Adobe Illustrator CS.