Aditi Raychoudhury. Poster for SPICMACAY, Rajan and Sajan Misra. 1990. Pen and Ink
Before October is all but gone, here is one for #inktober – even though it is from 27 years ago! I had just started architecture school and quickly got involved with anything that needed an illustration. #SPICMACAY (Society for the Promotion of Indian Classical Music And Culture Amongst Youth), was one such organization founded by #PadmaShri Dr. #KiranSeth. I ended up making a lot of posters for them – they all had to be exceuted quickly in black and white for quick reproduction and dissemination. Here is one I did for a musical night by #RajanMishra and #SajanMishra. Rajan and Sajan Mishra are part of a 300-year-old lineage of #khyal singing of the #Banarasgharana
“Maggi you see is more than just instant noodles. In a socialist India where Coca Cola was forbidden, Maggi from Nestle in the 1980s felt almost like cosmopolitanism in a packet..
“Fast to make and good to eat maggi makes a tasty treat. Maggi maggi maggi”
It broke the rules of cooking. Nothing needed to be chopped, ground or grated. It was East meets West, home meets the world. All with a masala flavor. Everyone had a Maggi memory – the schoolchild’s tiffin, the hostel student’s dinner, the newly-married working couple’s trusty stand by.
Unlike instant noodles in the US which was the epitome of the sad loner with a hot-plate, Maggi managed to sell itself in India as piping hot testimonial of mother’s love. The bright yellow packets still carry the legend Mummy I’m hungry. The ads all feature fond mommies.
Maggi’s sunny cheery ads promised us a snack that kids loved and mothers could serve without feeling any deep-fried guilt.”
I made these illustrations for the introductory section of Malaria Dreams (Gautam Bhatia. Penguin. 1996) – a book about the sometimes ridiculous demands of architectural clients. Unfortunately, I never documented the original drawings (as with most of my drawings), and the pages of the Indian edition of the book that I have are so thin – that the writing on the reverse shows through. 😦
Malaria Dreams Cover. 1995. Pen and Ink.Malaria Dreams Front Page. 1995. Pen and Ink.Malaria Dreams. 1995. Pen and Ink.Malaria Dreams. 1995. Pen and Ink.Malaria Dreams. 1995. Pen and Ink.Malaria Dreams. 1995. Pen and Ink.
Malaria Dreams. 1995. Pen and Ink.
—-
About the Book:
‘Building a house for someone is like getting to know the person himself.’ In the course of his career, well-known architect Gautam Bhatia has designed innumerable dream houses for a cross-section of people. Some of these people had the most incredible suggestions and demands, and the writer uses these as a springboard to create a set of quasi-fictional stories involving bizarre people with equally bizarre plans and theories. We meet an eccentric Parsi millionaire who wants to run a ferry service between Bombay and the Maldives; a guru, snug in his hi-tech ashram, who prescribes Body Shop moisturizers for better health; an obsessive collector who wants a secret basement in his house for his library of first editions and manuscripts; and an NRI who wishes to shape his nostalgia into a hundred-thousand-dollar ‘caando’. At once thoughtful and funny, this collection of stories will only cement Gautam Bhatia’s reputation as one of India’s most imaginative and witty writers.
Title: Malaria Dreams And Other Visions Of Architecture
Author:Gautam Bhatia
ISBN: 014026213X
ISBN-13: 9780140262131
Binding: Paperback Publishing Date: 1996 Publisher: Penguin Number of Pages: 280
Aditi Raychoudhury. Dabbawalla. 2006. Pen and Ink.
My illustrations for The Loudest Firecrackerby Arun Krishnan have been published by Tranquebar Press (January 2009).
This will be the fourth book to be published with my illustrations.
Aditi Raychoudhury. Disco Ganapathi. Pen and Ink. 2004.
Aditi Raychoudhury. Twilight Zone. Pen and Ink. 2004.
Aditi Raychoudhury. Man-Lion. Pen and Ink. 2004.
Aditi Raychoudhury. Ebb and Flow. Pen and Ink. 2004.
Aditi Raychoudhury. Death By Fire. Pen and Ink. 2004.
Synopsis:
It’s India versus Pakistan and as the excitement soars in the final over of a memorable cricket match, ten-year-old Siddharth sets off a firecracker. The blast that follows will change his life.Siddharth discovers that growing up isn’t easy: he has to handle a tragic death, his best friend is gravitating to a rightwing political party, and his film-maker father has troubles of his own as he shifts away from the commercial but lucrative world of Hindi movies. And Poona is nothing at all like Bombay.
Will tennis matches help, or can his mother’s beautifully retold myths do the trick? Will instant noodles come to Siddharth’s rescue, or will it be his old elocution standby, The Charge of the Light Brigade? In this touching, poignant and often hilarious debut novel, Arun Krishnan has created a world we all recognize, one that will appeal equally to young adults and a more mature audience.
From the Author:
“Please disregard the message on Amazon that says Ships within 1-2 months. It ships instantly, like any other order. I am working with Amazon to get this message removed.
The novel is excellent reading for friends and family, so don’t feel scared to order more than one copy. (I think the Surgeon General recommends 4).
If those friends and family, turn against you, you can use specific portions in Chapter 4 and 9 that can be read out aloud as a form of retribution (recommended by the Government as an effective alternative to waterboarding).”
